HGR has been the trusted name in the furniture, appliance and home entertainment retail market for some 30 years and is proud to announce its 2013 re-launch strategy. With a new look design and feel, increased focus on retailing news, and adoption of a full digital strategy, HGR is set to take your brand into the future...
MARKETING AS ALWAYS REMAINS THE KEY
There is no point in disguising the unpalatable fact that 2016 was one of the very worst years on record economically - not just for South Africa but for much of the developed and developing worlds. We are well rid of it. 2017 offer all of us a new beginning, a new opportunity. An opportunity to resolve that you will NOT repeat the mistakes., the actions - or perhaps in most instances - the inactions of much of this industry. It was pitiful to see the acquiescence of so many industry players in their own non performance. Almost mesmerised by the daily news of doom and gloom, they were complicit in their own bad performances. They put their heads on the block for no good reason except to get them chopped off.
So good riddance to 2016. It gives us all an opportunity to start with a a clean slate. But it is up to us to ensure that 2017 turns out a whole lot better.
Depending on who you talk to or what media you listen to or read, you can pay your money and take your choice. There is ample evidence for those with a more positive frame of mind that this year, at least the first half, will present itself as goodish for business - buoyed by the bunisnessman Trump in the White House who, if he doesn't blow us all off the planet first, has boldly declared that he will be the 'best President for jobs and business ever.
Be that as it may, Wall Street likes what he is saying and so does the City of London. Global optimism has definitely been boosted since the depressing (initially at least) Brexit vote. The weakening pound has helped British exporters to a surge in profits and the FTSE 100 has recently registered it's longest record breaking streak in it's history - 10 record closing days since Christmas. Economists will raise their growth forecasts and we will see early si8gns of recovery.
Will you take advantage or will you be as timid as last year? One well know definition of insanity is the repeating of the same action (non action?)over and over and expecting a different result. Don't let that happen this year. Be bold! Marketing is the key. Go for the market, seize it by the throat and see what happens... you will wonder why you didn't do this before.
Ian Hughes - Editor
As South Africa's leading independent retail publication, Home Goods Retailer seeks above all else to improve communication between the retailer and his supplier, because with successful communication both suppliers and retailers will achieve a far greater understanding of each other's needs, problems and the market in general.
Our editorial includes the people and personalities of the trade, hard news, both domestic and overseas, new products, services, developments and trends and regular product spotlights (advertorials). All of this is calculated to assist sales people, buyers and merchandisers to keep abreast of what is available in the local market, and to make informed decisions. 4500 copies of HGR are circulated monthly on a controlled basis to all retail outlets involved in the retailing of lounge, bedroom and dining room furniture, beds and bedding, major and small appliances, audio/visual equipment, selected hardware and home office furniture and equipment.
The distribution is national and also includes selected outlets in Botswana, Namibia, Lesotho, Swaziland, Zimbabwe and East Africa.