Page 7 - HGR January 2017 HIGH
P. 7


New dolby vision-capable 4K Ultra HD
Blu-ray player at CES 2017

 LG Electronics (LG) and                   by a robust portfolio of movies and        devices, such as AVRs and sound bars,
                                           episodic content in Dolby Vision. From     to enhance sound output quality. With
   Dolby Laboratories,                     content creation to distribution and       Ethernet and Wi-Fi connections, users
                                           playback, Dolby Vision is an end-to-       can easily stream their favorite online
  Inc. (NYSE: DLB) today                   end solution supported by leading          content via Netflix and YouTube, while
                                           Hollywood directors, major studios         the USB port allows for playback of
announced the LG UP970                     and distributors and TV OEMs world-        movies, pictures and music.
 Ultra HD Blu-ray player,                                                               “The LG UP970 Dolby Vision-capable
                                             On-demand streaming services             Ultra HD Blu-ray player is an excellent
   LG’s first 4K Blu-ray                   feature a strong lineup of content         example of our commitment to offer-
                                           featured in Dolby Vision with more         ing an amazing home HDR viewing
player which will support                  than 80 studio titles available today.     experience to our customers,” said
                                           Additionally, more than 100 hours of       Brian Kwon, president of the LG Home
   Dolby Vision™ high-                     original content is available in Dolby     Entertainment Company. “We are
                                           Vision across leading OTT provid-          proud to have an innovation partner
  dynamic -range (HDR)                     ers and soon consumers globally will       such as Dolby to enhance our OLED
                                           have access to Dolby Vision titles on      and Super UHD TVs with their superior
          imaging.                         Ultra HD Blu-ray disc, with anticipated    technology.”
                                           availability in early 2017.
LG’s UP970 Ultra HD Blu-ray player                                                      “Dolby is enabling the future of
delivers a more immersive and vivid          The LG UP970 also features ad-           consumer entertainment today across
viewing experience than ever before.       ditional picture quality technologies      a wide array of playback experiences,”
Leveraging the HDR technology that         that further enhance the viewing           said Giles Baker, senior vice president,
powers Dolby’s most advanced cin-          experience for consumers. The LG           Consumer Entertainment Group, Dolby
emas around the world, Dolby Vision        UP970 includes support for 10-bit          Laboratories. “Working with LG to
transforms the TV experience in the        color and Rec. ITU-R BT. 2020 color        deliver Dolby Vision support on Ultra
home by delivering greater brightness      gamut, as well as playback of high-        HD Blu-ray players will enable the de-
and contrast, as well as a fuller palette  efficiency video coding (HEVC). It’s also  livery of Dolby Vision to the highest-
of rich colours. Dolby’s deep expertise    compatible with a variety of leading       quality distribution format available,
in bringing advanced technologies          sound formats, including Dolby True        delivering the ultimate picture quality
from the cinema to the home has led        HD, Dolby Atmos and DTS-HD Master          experience for enthusiasts every-
to distinct features that enable Dolby     Audio, for a truly cinematic audio and     where.”
Vision to deliver extraordinary viewing    video experience.
experiences to home consumers.                                                          Visitors to CES® 2017 were able to
                                             The UP970 has two HDMI ports,            see LG’s new Dolby Vision-capable Ul-
  Dolby Vision capability for the          an HDMI 2.0a port for Ultra HD video       tra HD Blu-ray player for themselves
UP970 will be available through a soft-    output and an HDMI 1.4 for audio           in LG’s booth in the recent Las Vegas
ware update scheduled for later this       output that can connect with hi-fi         Convention Centre.
year. The UP970 also offers enhanced
dual format HDR compatibility with
support for the generic HDR format
(HDR10), giving consumers the peace
of mind that they will have access to
the most HDR content possible.

  The LG UP970 offers consumers
access to more of what they want
to watch in HDR, enhanced further

                                           JANUARY 2017 | HOME GOODS RETAILER
   2   3   4   5   6   7   8   9   10   11   12