Page 4 - HGR Feb-Mar
P. 4


MARKETING STILL REMAINS KEY                                                                   Home Goods Retailer

  What a strange, weird, wonderful and infuriating country we share. It’s rich  HGR Team
potential in its people – inventive, bold, entrepreneurial combined with an
utterly dysfunctional Government headed up by one of the great kleptocrats           Publisher and Editor-in-chief
of Africa who has contaminated every sector and layer of Government from                     Contact: Ian Hughes
Cabinet down to local ward councillors. He has ignored the Constitution and
denigrated and sneered at those who don’t swear unswerving allegiance to             Tel: 011 728 6593 | 082 553 8154
him. His ‘loyalty’ to his appointees is legendary. You don’t have to be a mem-              E-mail:
ber of any Opposition party to be repelled by people like Dudu Miyeni , Dipuo
Peters, Faith Muthamba, Balete Mbete and Bathabile Dlamini and there are              National Sales & Marketing
plenty of others – sycophantic in the extreme, not only totally incompetent                Contact: Roger Callighan
and manifestly unfit for their positions – but arrogant, dishonest and nause-                  Tel: 079 102 3247
atingly pleased with themselves. And all supremely confident as they nestle
in the embrace of their protector.                                                          Contact: Pippa Hughes
                                                                                               Tel: 082 552 2675
  And yet these people of South Africa , this very strange breed, keep pull-
ing in the opposite direction. They understand the urgency and the necessity               Admin & Accounts
of driving the economy in the right direction. They are daily witnesses to the              Contact: Pippa Hughes
constraints placed upon them, firstly, by the massive pervasive corruption,
which removes billions of rands from the productive economy, and secondly                      Tel: 082 552 2675
by the vast bureaucratic regulatory requirements which serve only to stifle
initiative and discourage entrants into the economy. Nevertheless we salute                        Design
our own dealers and suppliers of consumer durables. For their constant unre-              Contact: Taryn Haley (9IT)
lenting determination to succeed despite the odds – of a moribund economy,
of consumer hardship and a general belt tightening. They are generally bold,                   Tel: 071 602 4553
innovative and constantly striving to find the golden mean – the path – to                 E-Mail:
the consumer’s wallet. Yes, we have had casualties, many in fact, but then
point to any sector of the consumer economy which hasn’t,                       Copyright on all editorial in Home Goods
                                                                                Retailer is owned by the publisher and
At HGR we commend our dealers for their daily commitment to the cause           reproduction without permission is
                                                                                prohibited. The opinions expressed in
and their tireless pursuit of excellence and we commend their suppliers for     Home Goods Retailer are not neces-
                                                                                sarily the views held by the editor or
their ongoing commitment to introduce new and tempting products to aid          publisher. We reserve the right to edit
                                                                                – for purposes of space and clarity – all
their customers. We reiterate again our confidence in this trade and urge       editorial material and letters submitted
                                                                                for publication.
suppliers to redouble their marketing efforts – both to the trade and to the

consumer. If you have to choose then choose the trade. Without his support

you will never influence the consumer.  Ian Hughes

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