Page 4 - HGR 2017
P. 4


             CRITICAL                                                                           Home Goods Retailer
           LAST QUARTER
                                                                                  HGR Team
Since January this year the General Retailers’ Index has indicated a de-
cline of roughly 5.15%. Clearly this is the result of investors pulling back in        Publisher and Editor-in-chief
the face of ongoing political shocks and a trading environment that is as                      Contact: Ian Hughes
difficult as it has ever been. But recent weeks have indicated that retail
sales are showing growth. What this actually means is unclear. What is                 Tel: 010 900 3143 | 082 553 8154
clear however is that hese mixed signals indicate a degree of turmoil in the                  E-mail:
minds of consumers brought on by the cutting of interest rates by 25 base
points. This may well have triggered a response to weary consumers that                 National Sales & Marketing
things could be picking up.                                                                  Contact: Roger Callighan
                                                                                                 Tel: 079 102 3247
  But the overall picture remains less than sanguine with some of the
growth we’ve seen being the result of consumers catching up on delayed                        Contact: Pippa Hughes
and postponed spend due to the recessionary market we’ve been in for the                         Tel: 082 552 2675
past several years.
                                                                                             Admin & Accounts
  As we are now well into the final quarter of 2017 dealers simply have                       Contact: Pippa Hughes
to get their act together to avoid disappointment. This time is absolutely
critical if budgets are to be achieved or bettered. Aggressiveness has to                        Tel: 082 552 2675
be order of the day. Promotions definitely, discounting perhaps. But to be
successful it has to be a quality offering. And to do that needs close co-                           Design
operation jbetween dealers and suppliers to help fund these discounts.                      Contact: Taryn Haley (9IT)
Efficiency is a given but we do not believe that there is much fat left to pare
away in the service of efficiency. Nevertheless dealers and their suppliers                      Tel: 071 602 4553
must understand that they simply cannot cut back on marketing spend if                       E-Mail:
they are to achieve the sales that this period demands. Remember market-
ing spend is not a gamble – it is critical for not just survival but for growth.  Copyright on all editorial in Home Goods
                                                                                  Retailer is owned by the publisher and
                                      Ian Hughes                                  reproduction without permission is
                                                                                  prohibited. The opinions expressed in
                                                                                  Home Goods Retailer are not neces-
                                                                                  sarily the views held by the editor or
                                                                                  publisher. We reserve the right to edit
                                                                                  – for purposes of space and clarity – all
                                                                                  editorial material and letters submitted
                                                                                  for publication.

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