Page 5 - HGR 2017
P. 5

NEWSLINE 3

Hart celebrates 125 years of bringing
Mzansi families together

 For the past 125 years,                      “These recipes are a token of our           African company, we are committed to
                                            thanks to all the families that have          quality, affordability and sustainability,”
Hart cookware has been                      supported Hart over the last 125 years,”      says Soni.
                                            says Nash Soni, CEO of Hendler & Hart.
providing South Africans                    “Good food unites us across cultures and        Hendler & Hart has also recently an-
                                            generations, and allows us to celebrate       nounced a landmark agreement with
     with high quality,                     our differences. The Hart Recipe Book is      Groupe SEB (Société d’Emboutissage
                                            a celebration of this spirit,” he continued.  de Bourgogne), the world’s number one
  affordable cookware.                                                                    provider of cookware, to spearhead the
                                             We’re really                                 sales and distribution of the premium
In celebration of this milestone, Hart has   proud of the                                 range of Tefal/T-fal and KRUPS brands
partnered with renowned local chef and       book that we                                 into Southern Africa.
author, Dorah Sitole, to create a unique     have created
recipe book with 125 food ideas, includ-     together. We                                   “This partnership stems from the fact
ing some submitted by Hart’s custom-         had such a                                   that to date, our primary target market
ers.                                         talented and                                 has been the lower to middle income
                                             passionate team                              consumers, however, as our market un-
  “My earliest food memories are of          and the result is                            dergoes rapid socio-economic advance-
pap or ‘umdoko’ cooking on a coal stove      just beautiful...                            ment, we’ve realised that there is a gap
in a shiny Hart pot and my mom’s Hart                                                     in our current offering for a premium
teapot simmering throughout the whole         The recipe books are currently avail-       range of products that will better serve
day to make a soothing cup of tea for       able in most major wholesalers and            the burgeoning middle to upper income
whomever needed it,” says Dorah Sitole,     retailers free with purchase of stickered     consumers,” explains Soni.
who edited the recipe book.                 Hart sets, until stocks last.
                                                                                            “I have been fortunate to be part of
  The recipes cover a whole range of          Hart is one of very few cookware            this incredible company for 17 years,
tastes and occasions, from quick and        brands still manufactured locally. “We        and I look forward to the next stage of
casual dishes to meals for special occa-    employ over 500 people to manufacture         our journey together,” says Soni. “We’re
sions, and all of them are as dependable    and distribute our products and we            honoured to have been a part of so
and accessible as Hart’s cookware.          produce around 250 000 pieces of cook-        many lives and we look forward to serv-
                                            ware every month across all our brands.       ing Mzansi for another 125 years,” he
  Sitole has taken South African cuisine    These include Hart, Aloe, CaterPride,         concluded.
to the US, Japan, Thailand and Brazil. In   Pointerware and Impala. As a 100% South
Rome, Sitole cooked for former Presi-                                                       She has authored Recipes with a
dent Thabo Mbeki’s entourage of South                                                     Touch of Africa and co-authored Cook-
African captains of industry and Ital-                                                    ing Step-by-Step with Don Nelson.
ian Prime Minister, Sylvio Berlusconi. A                                                  Her second book, Cooking from Cape
trained cordon bleau chef, she’s also an                                                  to Cairo, was published by Tafelberg in
accomplished travel-, nutrition- and food                                                 1998 and republished by NB publish-
writer and stylist.                                                                       ers in 2009.

  The recipes were all captured by re-                                                      Sitole received four Galliova Awards
nowned food photographer, Elsa Young,                                                     for food writing and styling and now
and styled by the talented Mokgadi                                                        serves on the prestigious Galliova
Itsweng. “We’re really proud of the book                                                  Awards judging panel. In 2006, she
that we have created together. We had                                                     was one of four recipients of the inau-
such a talented and passionate team                                                       gural South African Chefs Presidents
and the result is just beautiful,” says                                                   Award for outstanding contribution to
Sitole.                                                                                   the country’s hospitality industry.

                                            SEPTEMBER / OCTOBER 2017 | HOME GOODS RETAILER
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