Page 7 - HGR 2017
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imm cologne is right on track – 2018
almost fully booked

    It seems that imm                    south-eastern Europe has been ob-        The number of registrations from
cologne 2018 will herald                 served, especially from Poland, Greece   within Germany is stable, according
                                         and Turkey. Furniture companies from     to Petersen. “A few areas can still be
  a successful year for                  southern Europe also value the market    reserved”, adds Uwe Deitersen, Director
     furniture in 2018,                  in Germany – a double-digit increase in  of imm cologne, commenting on the
                                         exhibitors from Italy, Spain and Portu-  very limited space now available. “I
  because the amount                     gal has likewise been reported.          think German furniture manufacturers
   of exhibition space
 that has already been                     And more and more exhibitors                                         PAGE 74
booked has exceeded all                  from the United States are happy to
of the Cologne trade fair                make the long journey to the Rhine.
organisers’ expectations.

“Compared with the same period of the
previous year (2016), we have recorded
double-digit growth overall – and that
is with respect to exhibitor numbers as
well as the amount of reserved space”,
says Arne Petersen, Vice President
Trade Fair Management.

   “Almost all of the halls are already
fully reserved, both in the design-
oriented Pure areas and in those halls
in which the lower and mid-priced
segments are exhibited.” This positive
development is driven by a double-digit
percentage increase in registrations
from abroad. “Not only does northern
Europe represent an attractive market
environment for furnishings companies
from all over the world – imm cologne
is also a business platform where new
interior design trends and products
must be showcased if these business-
es are to remain competitive”, notes
Arne Petersen, giving his assessment.

  In addition to the large number of
returning exhibitors from previous
years, a marked increase in inter-
est from exhibitors from eastern and

                                         SEPTEMBER / OCTOBER 2017 | HOME GOODS RETAILER
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