Page 6 - HGR March + April 2019
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4 NEWSLINE
OLED to dominate LG
TV sales in 2019
LG Electronics (LG) generation α (Alpha) 9 Gen 2 intelligent OLED and NanoCell models support
announced earlier this processor and deep learning HDMI 2.1 for the viewing of 4K content
technology. New LG TVs will receive at a fast 120 frames per second as
month that its 2019 an upgrade mid-year to support Apple well as offering 4K high frame rate
premium TV lineup AirPlay 2 and Apple HomeKit for easy (4K HFR), automatic low latency mode
featuring advanced OLED streaming of video and audio content (ALLM), variable refresh rate (VRR) and
and NanoCell TVs will and connectivity to Apple’s smart home enhanced audio return channel (eARC).
products. 2019 LG TV owners can also
begin rolling out expect to receive a firmware update Moreover, 2019 TVs from LG
globally. that will add Amazon Alexa support to intelligently adjust content compatible
complement Google Assistant which with Dolby Vision to ensure an
This year, OLED models will make up is included out of the box, making LG outstanding HDR experience, even in
20 percent of the company’s high-end the only TV brand to provide support brightly lit conditions. The α9 Gen 2 also
TV portfolio and with demand for OLED for both leading AI platforms without fine-tunes audio according to content
the need for additional hardware. Such type, making movie and TV dialogue
LG continues firmware updates will become available easier to understand and delivering
to push the if the relevant country supports it. crisp, clear vocals in songs. While the
boundaries of AI can adjust audio settings to ideal
TV technological The 9 Gen 2 processor in LG’s W, levels based on the environment, users
innovation... E and C series of OLED TVs elevates can also make manual adjustments
picture and sound quality with deep if they wish. LG’s flagship TVs again
TVs expected to grow to 3.6 million learning technology and access to feature Dolby Vision for an outstanding
units this year, 7 million units in 2020 an extensive database of visual HDR experience and Dolby Atmos for
and 10 million in 2021, LG expects to information. This allows the processor realistic, immersive audio.
extend its leadership in the premium to optimise the images by recognising
TV segment. Customers in South Korea source quality and implementing the LG’s NanoCell range for 2019
and the United States will be the first best algorithm to display a stunningly comprises fourteen AI-enabled models,
to be able to take home a 2019 LG TV real image. The processor also available in sizes varying from 49 to
starting this month with availability in analyses ambient conditions to achieve 86 inches. * Other LG TV models in
key markets of Asia, Europe and South the optimal level of screen brightness. the lineup for this year include the 8K
America to follow soon thereafter. OLED TV (model 88Z9) and the one-of-
LG’s 2019 home entertainment a-kind rollable LG Signature OLED TV R
This year’s OLED and NanoCell lineup is led by its industry leading (model 65R9) which wowed audiences
LCD TVs from LG will offer upgraded OLED TVs in a variety of screen sizes: at CES earlier this year. Specific
AI picture and sound quality thanks W9 (model 77/65W9), E9 (model dates of availability and prices will be
to the company’s advanced second 65/55E9), C9 (model 77/65/55C9) and announced locally.
B9 (model 65/55B9). The world’s first
8K OLED TV (model 88Z9) expands LG’s “LG continues to push the
premium TV portfolio while NanoCell, boundaries of TV technological
the company’s most advanced LED innovation, as can clearly be seen
TV offering, will deliver stellar picture from our premium TV lineup for
quality, vibrant images, accurate 2019,” said Brian Kwon, president of
colours and wider viewing angles all in Mobile Communications and Home
a sleek package with ultra-thin bezels Entertainment companies. “LG’s
and in more large-screen options this advanced AI technologies to improve
year than ever before. Select 2019 picture and sound enrich and expand
the viewing experience.”
HOME GOODS RETAILER | MARCH / APRIL 2019
