Page 14 - HGR March + April 2019
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12 NEWSLINE
LG’s ThinQ
technology
LG will be showcasing its revolutionary entire integrated smart kitchens, ThinQ Also on display at InnoFest will be the LG
ThinQ technology and the power of AI to an technology can also enable the chosen PuriCare air purifier. With its Clean Booster
exclusive audience at InnoFest 2019. recipe to communicate with an LG smart technology, it can remove dust up 74%
An annual event, InnoFest gives oven and set it to the correct pre-heating faster than conventional air purifiers and
distribution and retail partners, as well as temperature. introduce clean air up to 7.5 meters away.
media the opportunity to gain hands-on The purpose of the PuriCare is to not only
experience with LG’s latest technologies. LG’s TWINWash washing machines provide a feeling of cleanliness, but to also
This year, LG is placing key focus on provide users with the ability to clean absorb pollutants and fine dust in order to
communicating the power of smart their clothes with greater speed, using create healthier environments. The Smart
technology to make life simpler and more two cycles simultaneously. With the use ThinQ application can also provide live
efficient, with its array of AI-equipped of LG’s Smart ThinQ mobile application, updates on overall air cleanliness to help
appliances. homeowners can operate their washing users recognise when their home needs a
machines from the comfort of their sofa, refresh.
Over the past few years, LG has been or even whilst on-the-go. When heading
fine-tuning its research and design, to the shops, they can also see detergent LG ThinQ technology also provides
introducing a range of products that levels and ensure they are always in full appliances with a self-diagnosis platform.
have truly redefined how consumers supply. This means that appliances are able to
navigate their daily lives. For the kitchen, notify users well in advance and also relay
the LG InstaView refrigerator aims to be LG ThinQ technology brings deep key information to a local call center for
a complete lifestyle aid. From weather learning to everyday household products. faster repairs.
forecasts for the day ahead to compiling Appliances are enabled with the ability
shopping lists, the InstaView is designed to learn a user’s habits and tastes over As part of its premium LG SIGNATURE
with the whole family in mind. When a time, for better integration and peace-of- brand, Innofest attendees will also gain an
cook is unsure of what to make for dinner, mind. LG ThinQ identifies when its user exclusive look at the world’s first rollable
they simply need to select an item from has scheduled a morning run into their OLED TV. The LG SIGNATURE OLED TV R
the refrigerator and choose a recipe using calendar and can communicate with the combines the company’s industry-leading
its touch-screen interface. For those with TWINWash to programme the washing OLED technology with innovations in
machine to the ‘gym clothes’ setting upon engineering to offer a unique unit that
their arrival. is able to seamlessly blend into a range
of spaces, due to its flexible nature. With
integrated digital assistants, including
Amazon Alexa, users can control their TVs
and pick their favourite shows simply by
using their voice. LG’s second generation
α (Alpha) 9 intelligent processor and deep
learning algorithm optimises content to
provide ultimate picture and sound quality.
In addition to product views, attendees
will also have the opportunity to meet
LG’s global spokespeople and executives
– posing questions around the latest
technology and plans for the MEA
region. LG InnoFest 2019 seeks to make
AI accessible to a wider audience, truly
showcasing its potential for integration
into smart homes around the world.
HOME GOODS RETAILER | MARCH / APRIL 2019
