Page 33 - HGR March + April 2019
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PRODUCT NEWSLINE 31
Lineup LG Electronics (LG) announced led by its industry leading OLED TVs
recently that its 2019 premium TV in a variety of screen sizes: W9 (model
lineup featuring advanced OLED 77/65W9), E9 (model 65/55E9), C9
and NanoCell TVs will begin rolling (model 77/65/55C9) and B9 (model
out globally immediately. This 65/55B9). The world’s first 8K OLED TV
year, OLED models will make up 20 percent of (model 88Z9) expands LG’s premium TV
the company’s high-end TV portfolio and with portfolio while NanoCell, the company’s
demand for OLED TVs expected to grow to 3.6 most advanced LED TV offering, will
million units this year, 7 million units in 2020 deliver stellar picture quality, vibrant
and 10 million in 2021, LG expects to extend images, accurate colours and wider
its leadership in the premium TV segment. viewing angles all in a sleek package
Customers in South Korea and the United with ultra-thin bezels and in more
States will be the first to be able to take large-screen options this year than
home a 2019 LG TV with availability in key ever before. Select 2019 OLED and
markets of Asia, Europe and South America to NanoCell models support HDMI 2.1 for
follow soon thereafter. the viewing of 4K content at a fast 120
frames per second as well as offering 4K
This year’s OLED and NanoCell LCD TVs high frame rate (4K HFR), automatic low
from LG will offer upgraded AI picture and latency mode (ALLM), variable refresh
sound quality thanks to the company’s rate (VRR) and enhanced audio return
advanced second generation α (Alpha) 9 Gen channel (eARC).
2 intelligent processor and deep learning
technology. New LG TVs will receive an Moreover, 2019 TVs from LG
upgrade mid-year to support Apple AirPlay intelligently adjust content compatible
2 and Apple HomeKit for easy streaming of with Dolby Vision to ensure an
video and audio content and connectivity to outstanding HDR experience, even in
Apple’s smart home products. 2019 LG TV brightly lit conditions. The α9 Gen 2 also
owners can also expect to receive a firmware fine-tunes audio according to content
update that will add Amazon Alexa support type, making movie and TV dialogue
to complement Google Assistant which easier to understand and delivering
is included out of the box, making LG the crisp, clear vocals in songs. While the AI
only TV brand to provide support for both can adjust audio settings to ideal levels
leading AI platforms without the need for based on the environment, users can
additional hardware. Such firmware updates also make manual adjustments if they
will become available if the relevant country wish. LG’s flagship TVs again feature
supports it. Dolby Vision for an outstanding HDR
experience and Dolby Atmos for realistic,
The α9 Gen 2 processor in LG’s W, E and immersive audio.
C series of OLED TVs elevates picture and
sound quality with deep learning technology LG’s NanoCell range for 2019
and access to an extensive database of visual comprises fourteen AI-enabled models,
information. This allows the processor to available in sizes varying from 49 to
optimise the images by recognising source 86 inches. * Other LG TV models in
quality and implementing the best algorithm the lineup for this year include the 8K
to display a stunningly real image. The OLED TV (model 88Z9) and the one-of-
processor also analyses ambient conditions a-kind rollable LG Signature OLED TV R
to achieve the optimal level of screen (model 65R9) which wowed audiences
brightness. at CES earlier this year. Specific dates of
availability and prices will be announced
LG’s 2019 home entertainment lineup is locally.
MARCH / APRIL 2019 | HOME GOODS RETAILER
